In 1999 the Company embarked on its first annual year-end charity initiative, a programme which incorporates a marketing drive with a charity fundraiser.
All customers, suppliers and other stakeholders are sent an electronic greetings card, in lieu of a traditional card, thanking them for their support during the year and wishing them a happy festive season. By sending out an electronic card instead of the traditional paper-based alternative, the Company saves approximately R15 per card which is then donated to a charity selected by the recipient from a list predefined by the Company.
Over R 440 000 has been donated to various worthy causes since this initiative was started.
Furthermore, in an interesting recent development, a number of South African and international companies have requested our assistance with the implementation of their own, similar programmes – an exciting extension of a successful home-grown idea.